About
We build and care for the systems your business runs on.
Before Semicolon exists to help founders skip the bureaucracy and get things done. We understand that small businesses can't compete with big tech companies, but they shouldn't have to pay for expensive tools they can't take advantage of or struggle with tech stacks that hold them back.
The problem we solve
After working with top tech companies in the USA, we've seen how technology can advance business and skip bureaucracy. But we've also seen the same struggles repeated across countless small businesses:
AI quick starts that fail to scale
Founders use AI tools to get started quickly, but then hit walls when trying to scale. Maintainability, security, and resiliency issues become roadblocks that prevent moving to the next stage.
Too many tools, too little value
Founders juggle multiple tools they don't know how to use or take advantage of. They're paying for expensive subscriptions without a cohesive system in place, getting little value for their investment.
Business savvy, tech struggle
Founders who understand their business deeply but struggle with the tech stack. They need to look legitimate and get started, but technical complexity holds them back from accomplishing what they know is possible.
Founder story
Before Semicolon was born from experience working with top tech companies in the USA, where I learned how to take advantage of technology to advance business and skip the bureaucracy. I saw firsthand how getting things done and accomplishing a lot requires the right systems, not just the right tools.
I also saw how small businesses are often sold expensive tools they can't take advantage of, or end up paying too much for little value just to stay relevant. They're competing against big tech companies with limited resources, and the gap keeps widening.
We believe the software that runs your business should be understandable, observable, and maintainable—especially as you grow. That requires more than code. It requires clear thinking about processes, constraints, and the people doing the work. Our work focuses on durable systems: the ones that still make sense a year from now, when your team and priorities have changed.
Who we're for
We partner with two core personas inside growing organizations:
- Business Buyer — The Operator Founder looking for stability, accountability, and long‑term ownership of their systems.
- Technical Buyer — The Pragmatic Lead Engineer who wants competent partners that don't add unnecessary complexity.
Both share the same fear: that a critical system will fail at the wrong moment, and they'll be the ones held responsible. Our job is to make that far less likely.
How we think about systems
Good systems are quiet. They don't demand daily heroics; they simply support the work your team is trying to do.
Business‑first
Tools and code follow business reality, not the other way around. We start from goals, constraints, and workflows.
Pragmatic
We prefer simple, well‑understood solutions. Custom builds only when the impact justifies them.
Long‑term
We design for the people who will maintain and extend systems after us—often your in‑house team.